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THE ART OF THE MOTOCROSS RACE POSTER — HOW TO EVOKE EMOTION AND GET RACERS OFF THE COUCH

March 24, 2014
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30MINUTES1

Based on a WWII Russian poster.

Race posters can go one of two ways: (1) They can tell you everything you need to know about the upcoming race; date, place, classes, gate times, parking, sign-up and prices. (2) or they can grab your attention and try to make you want to be there because of the way the poster looks. Most of today’s race posters are the first kind, not the second kind. No one ever remembers an informational flier—but everyone can all recall a memorable race poster.

SoCal’s REM Glen Helen races tend to go for the emotional tug and they achieve this by recycling old race posters from the 1930s, album covers and poster styles that are both eclectic and fun. They don’t always have a lot of info (often only the web site address) and they don’t always make sense, but MXA gets a lot of emails about the posters and occasionally someone will write in about an REM race and say, “you know the race with the red posters.” They also have some strange slogans on them like; “Macho Manly Motocross,” “Many Are Called, Few Are Chosen.” “We Who Are About To Race, Salute You.” “Join The Remolution,” “The Other Kind of Motocross,” and the always popular “Starring Randy Skinner & His Minion.”

The MXA gang rounded up ten of REM’s best race posters for your perusal —and if you race at REM you may have seen the posters imprinted into their trophies. Very cool. The poster directly above and the poster directly below are the current ones.

REMSPRINGSERIES
Based on a 1930s German race poster

REM5FEBRUARY55555

Based on a Jeremy McGrath photo.

REM5FEB22

Based on an Old West wanted poster.

 

rem5daft

Based on a Daft Punk album.

 

REM5STRAIGHTEIGHT

Based on a 1920s automobile poster.

 

rem5summer1

Based on a Cold War poster.

rem5napolLASTC

Based on a 1970s hippie poster.

 

rem5kinner

The Absolutely Last Final Race of 2012 poster.

rem5NEWFINALREM_2

The Final Race of 2012 poster.

For more info go to www.remsatmx.com

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