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DREAM JOBS: LIVING WHAT YOU LOVE

June 7, 2014
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DREAMINTRO

N-DREAM-JOBS-HENDEL

BRUCE HENDEL— DIRECTOR OF SALES VP RACING

STARTING POINT: “I got a late start in the industry. I was always interested in motorcycles, but I didn’t race my first race until I was 30. Back in 1992, I opened a parts and accessories shop. In 1993, I took a position with VP as the Western Regional Manager. I handled operations for the western states and our exports all over the world. So, I sold my business and moved west.”

THE JOB: “I am responsible for VP’s existing product lines and the launch of new products. The best part about my job is being involved in the motorsports industry. VP is involved in all forms of motorsports including cars and boats, but I truly enjoy the relationships that we’ve built in the motocross market. It has been fun to see racers who we supported as amateurs go on to be factory riders—then even on to team managers and owners.”

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