May 22, 2015
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WHAT IS IT? The X Brand GOX is a well-crafted, no-nonsense goggle that’s relatively inexpensive and full of value-added features.

WHAT’S IT COST? $34.00 to $47.00.

CONTACT? (818) 706-1700 or

WHAT STANDS OUT? Here’s a list of things that stand out with the X Brand GOX goggle (also called EKS Brand).

(1) Frame. Made from a soft and flexible polyurethane blend, the GOX frame gently conforms to the face. The pliability negates any need for an outrigger strap system, as the frame seals masterfully to a wide range of face shapes. Though the X Brand goggle lacks the peripheral range of the Fox Main or Oakley Airbrake, it still has excellent field of view. This is a basic motocross goggle without frills, thus it lacks fancy air scoops, quick-release lens systems, nose guards or outrigger brackets, but it also lacks the fancy price.

(2) Lens. X Brand offers 15 different lens tint options. There’s something for everyone, including clear, blue, yellow, mirrored and light sensitive. The polycarbonate lenses are shatter-resistant and anti-scratch- and anti-fog-coated. The least expensive GOX Flatout series retails for $34 and comes with a clear lens. The more expensive Limited ($44) and Scatter X/Fade series ($47, shown) come with mirrored lenses and intricate strap designs.

(3) Foam. If you assumed that X Brand skimped on the amount of foam to improve their bottom line, you would be wrong. The MXA wrecking crew considers X Brand’s foam combination to be one of the better offerings on the market. There is a layer of medium-density foam nearest the frame, followed by a thin and very dense layer, and finally a wide swath of soft foam. The foam sandwich is finished off by a layer of felt for maximum comfort against the face. Sweat absorption is quite good, as is the longevity of the foam.

(4) Strap. At just over 1-1/2 inches wide, the GOX strap has three beads of silicone to resist slipping.

(5) Performance. The best compliment the MXA wrecking crew can pay to the GOX goggle is that we didn’t notice it while riding. It did everything well and was totally unobtrusive. We admit there are goggles with better straps, more peripheral vision, fancier lens-mounting systems and more bells and whistles, but the X Brand GOX is above average in each one of those categories—and far superior in the price department.

WHAT’S THE SQUAWK? The foam could be better.

A great goggle is one that blocks roost, absorbs sweat, lasts a long time and provides a clear view of what’s coming. Goggle performance is not improved by a high price tag. This is a serious goggle at a seriously affordable price.




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