DREAM JOBS: HOW TO MAKE A LIVING DOING WHAT YOU LOVE (06/11/13)


STARTING POINT: “My history in the industry has been entirely with Maxima. I’ve been here 23 years. When I was in high school, I started here as an after-school job because they were basically in my backyard, and I had ridden since I was a kid. I started working for Dick Lechien and have worked in all the different departments. I took over management from Ronnie’s dad about six years ago.”

THE JOB: “I have a lot of really good people beneath me, but have my hands in every facet of the company. I really enjoy working on different formulations and developing new products. Other responsibilities include building the brand and everything that goes along with it. I have a little control over how the consumer perceives the brand, and I get to see those results and to appreciate the work put into the product, being a rider myself.”

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