+Red Elixir press release:
One the fastest rising names in Supercross, Team Honda HRC’s Cole Seely, signs a multi-year deal with +Red Elixir, becoming the brand’s first athlete ambassador.  Seely, the 2015 Supercross Rookie of the Year will debut a +Red helmet at the Monster Energy Cup in Las Vegas on Saturday, October 15 where he will compete in the premier 450SX Class. +Red Elixir is a new functional beverage developed by Michael Ball, the creative force behind global brands Rock & Republic and Rock Racing, two of Seely’s first sponsors as an amateur. Following 10 years of formula development, clinical studies and technological innovations, +RED is redefining the functional drink market with a beverage that increases endurance, optimizes performance and elevates power levels naturally, with no artificial colors, flavors or sweeteners. +RED is made with red marine algae, a therapeutic superfood known to boost immune systems, and naturally caffeinated by green coffee bean extract, differentiating the drink from other beverages in the market.

“I’m extremely selective about who I work with, but I jumped at the chance to be part of this growing brand,” said Seely. “Michael Ball has supported me since I was an amateur and I’ve been watching the evolution of +RED for 10 years. As an athlete, I’m very aware of what I put in my body and +Red is something I feel good about.”

“Cole is an incredible talent and he’s authentic in everything he does, the way he races and the way he lives life, making him a perfect fit as +Red’s first athlete ambassador,” said Ball. “+Red Elixir was created with the athlete in mind, offering a natural alternative with an edge that I know Cole enjoys and I think will appeal to the dedicated Supercross fans who live for this sport.”


Competitive Motorsports press release:
John Owen of Competitive Motosports is proud to announce a $1500 Pro Purse for the Pro Women during the 32nd Annual Dubya USA World Vet Championships coming on November 5-5 at Glen Helen Raceway. John Owen said, “I am very proud and honored to once again be a part of this epic events a small retailer/motorsports service shop based out of Orient, Ohio, I am very excited to be able to help riders, male and female, with bike transport, airfare and logistics to attend this event.” Competitive Motosports is providing bike transportation from Ohio to California and back for four amateur male competitors who will be competing at the Dubya World Vet Championships this year as well.

In addition to securing the pro purse, John is sponsoring three of the top European female racers to compete during the two days of racing at the world renowned Glen Helen Raceway. Four-time Women’s World MX Champion Steffi Laier, from Dielheim, Germany will race alongside Birgit Lemp-Schelkle, also from Germany and 2015 Belgium Champion Kathleen VanHaeren from Hoeselt, Belgium. For more information go to www.WorldVetMX.comand

Through his efforts at Competitive Motosports, John Owen is also providing bike transportation from Ohio to California and back for four amateur male competitors who will be competing at the Dubya World Vet Championships this year as well. For more information on this event and Competitive Motosports, please visit them and


FMF press release:
Beginning December 1, 2016, FMF Apparel, Inc. and La Jolla Group will undergo a transformation in their partnership. After five strong years of operating under a licensing arrangement where La Jolla Group owned the Global Trademark for the design, development, production, distribution, marketing, and sales of all apparel and accessory products bearing the FMF logo, FMF Racing (the brand & trademark owner) will assume complete control of the apparel business moving forward with the La Jolla Group transitioning to a service‐level partner, supporting all operational functions on behalf of FMF Racing over the course of the next year.

This shift in relationship will allow FMF Racing to more directly realize and influence the gains the apparel division has made over the past two years, while La Jolla Group will be hired by FMF Racing to assist with the transition by offering the world‐class operational support that it’s become known for throughout the industry. As part of the transition, the existing staff that’s been responsible for the apparel and accessory business in the recent past are likely to transfer with the FMF brand and continue their efforts under the direction of the FMF brand owners.

Donny Emler, Jr., marketing director for FMF Racing, had to say this of the move, “The partnership we have had with La Jolla Group over the last five years has been remarkable. We have seen tremendous growth of the FMF brand and the apparel segment and our staff have been a huge part of our marketing and brand awareness. We look forward to transitioning the brand back to our team with the operational support and guidance that LJG will help to provide during the process.”


Official Suzuki press release:
Suzuki Motor of America, Inc. (SMAI) today announced the formation of JGRMX Suzuki, a new racing effort for the 2017 Supercross and Motocross racing seasons. “Suzuki and Joe Gibbs Racing will be a powerful partnership,” said Kerry Graeber, Vice President, MC/ATV Sales and Marketing for SMAI. “JGRMX is a world-class race team competing in Supercross and Motocross, and with support from Suzuki, we believe the team will be a winning force on race tracks this coming season.”

The JGRMX Suzuki team, led by team owner Coy Gibbs, will feature two full-time riders in the 450 class aboard Suzuki RM-Z450s and two riders in the 250 class aboard Suzuki RM-Z250s. Justin Barcia, a long-time JGR team member is eager to race the Suzuki RM-Z450. Weston Peick, known as one of the hardest-working racers in the industry, has experience racing the Suzuki RM-Z450 and is ready to reunite with the bike. Just as he has done the past several seasons, Phillip Nicoletti will race the entire Motocross season and will substitute if needed during Supercross. The 250 class riders will be announced in the near future.

“Having the support of Suzuki, and racing the championship-winning RM-Z450 really sets us up for an exciting year of racing,” said Gibbs, “We have great confidence in our riders, and we’re thrilled we can provide them with RM-Z450s to race. We have discussed fielding a 250 effort for several years, our entire team is pumped about this strategic partnership that includes both the RM-Z450s and RM-Z250s with Suzuki and we’re looking for great things,” he added.


Nihilo press release:
The 2017 season is right around the corner and now is the time to apply for rider support! The Nihilo Concepts Tribe is now being selected for the 2017 MX, SX, & AX season. We encourage everyone, current Tribe members and new applicants, to apply for rider support. We are looking for a limited number of dedicated riders to represent Nihilo Concepts, positively, on and off the track. To apply for sponsorship, please send your resume, including a bio and recent results, to The application process is closing soon so make sure you submit the required material before October 31, 2016.


Husqvarna press release: The latest range, which embraces a full selection of functional clothing for both offroad and street motorcycle activities, and casual and lifestyle clothing and accessories, can be seen on the Husqvarna Motorcycles websitee. The website also includes a convenient search function to locate the nearest dealer where the featured products may be purchased. Go to to see the clothing and gear


Engine Ice press release:
Engine Ice introduces their New Easy Pour 5-Gallon Container – an easier and quicker way to provide our customers “Right out of the bottle” performance. This container has an “Innovative Leverage Handle” built into the bottom of the container and an Easy Pour spout built into the container’s lid. Plus the Engine Ice product label is stamped into the plastic container so you can easily access product information.

We all know that Engine Ice Hi-Performance Coolant is the Powersports Industry’s #1 choice for engine coolant – and powers some of the top motocross, off-road and road race teams in the country. It is also the engine coolant of choice for many ATV and UTV racers and enthusiasts.

“The demand for our 5-Gallon containers has grown over the years as our riders and racers prefer to have plenty of our Engine Ice product on hand,” explained D Kimmey, owner of Cycle Logic, manufacturer of Engine Ice. “With the increased usage, we felt the next best step was to create a new container that was easier to store and easier to pour.”
Engine Ice Hi-Performance Coolant is biodegradable, phosphate free and non-toxic; it typically reduces operating race temperatures and effectively keeps boil over temperatures to 256°F or less and freeze-up protection to -26° F. They key to horsepower is not losing it! Engine Ice Hi-Performance Coolant is engineered to keep your operating temperatures at optimum performance to not lose power through excess heat. For more information about Engine Ice, go online to


Malcolm Smith press release:
From the Baja 1000 to the overall gold medal at the ISDE, Malcolm Smith Racing is there! The opening of 2017 sponsorship season is here. Now is your chance to become a member of MSR’s racer support program. All Off-Road Motorcycle and ATV racers are encouraged to apply for sponsorship, but be warned, it is first come, first sponsored! “MSR is proud to sponsor top athletes around the world both on two wheels and four,” says Jenn Garfinkle, MSR’s Amateur Racer Support Representative. “Riders such as Jonny Walker, Robby Bell, Colton Udall, Mark Samuels, Justin Jones, Billy Bolt, Daniel Milner, Tatum Sik, Grant Baylor, Walker Fowler, Cole Richardson and America’s first ISDE overall winner Ryan Sipes all rely on MSR products.”

MSR not only sponsors these professional athletes, but racers of all levels from the grassroots local level amateurs to national and world champions. “Any racer willing to work hard and give MSR a positive representation should apply,” she says. To be considered for the 2017 MSR sponsorship program, please choose from one of the following methods to apply:

(1) Submit a digital application through MxSponsor at
(2) E-mail your complete resume with your contact information, including your results for the past two seasons, career highlights and your upcoming race calendar to: * Please note: We only accept sponsorship requests for racers within the United States.


Honda press release:
American Honda Motor. Co. is pleased to announce a new partnership with Andrew Short, who enters the role of brand ambassador. Short’s involvement with Honda will be multifaceted. He will be involved in activities promoting Honda’s motorcycle and ATV/side-by-side lineups and will be on hand at select large amateur events to provide advice and guidance to attending Honda riders. Short will also serve as an official test rider for Team Honda HRC to further develop the factory 2017 CRF450R that will be campaigned by Cole Seely and Ken Roczen. Additionally, Short has been named the new National Spokesperson for Ride for Kids, for which American Honda has been the presenting sponsor since 1991. Ride for Kids is a national series of motorcycle events that benefit the Pediatric Brain Tumor Foundation.

Short has a long history with Honda, having spent much of his professional racing career with the company. The Colorado native originally signed with Honda in 2005 and continued with the brand through the 2010 season. Following a stint with another manufacturer, Short returned to Honda in 2012, scoring his career-first 450SX victory at the Seattle Supercross and finishing fourth overall in the AMA Pro Motocross series. Short then switched to another brand until retiring from racing at the end of the 2016 season.

“Having ridden for Honda for seven years, I’m extremely excited to be continuing my relationship with the company in a different capacity,” Short said. “My new role is going to be ever-changing throughout the year. I’m really looking forward to helping out the race team and their approach to winning on the new CRF450R. It will be a lot of fun to test the race machines and see the development process during their pursuit of a championship with Cole and Ken. I will also be helping with new product launches, production machine testing and providing support at some amateur races. I’m also looking forward to attending big events like Daytona. To be honest, I’m most looking forward to riding the Africa Twin and the all-new CRF450RX because I’m really passionate about off-road and adventure riding. I hope to ride more now than I did when I was racing!”

“We’re really excited to have Andrew on board as brand ambassador,” said Brandon Wilson, Honda Motorcycle Sports Supervisor. “He’s an all-around good guy and is exactly what we want in someone representing our brand. He’s motivated to help Honda win championships in racing, and we know he’ll roll that same energy and mindset into the other programs he’ll be involved with. He’ll definitely be a great asset to us, and we look forward to continuing our already great relationship with him.”


Yamaha press release: Yamaha Motor Corporation, U.S.A., has introduced their 2017 TT-R and PW off-road playbikes for riders of all ages and sizes, offering legendary versatility, durability, and low-maintenance features for riders of all ages and sizes.

The PW50 will retail for $1449 and arrive in dealerships beginning in November.

For 2017, the PW50 returns to continue its important mission to introduce young riders to the sport of motorcycling. With an easy-to-ride automatic transmission and shaft drive, the little PW50 helps youngsters learn the basics while their parents enjoy the low-maintenance upkeep.

The TT-R50E will retail for $1549 and arrive in dealerships beginning in November.

The TTR-110E will retail for $2249 and arrive in dealerships beginning in October

The TT-R50E is also back with its convenient electric-start feature and auto-clutch transmission, as is the larger-capacity TT-R110E. All three bikes are the perfect starting point for young riders.

The TT-R125LE will retail for $3299 and arrive in dealerships beginning in November.

Big fun for the whole family, the YZ-styled, easy electric-start, four-stroke-powered TTR125LE begs to be ridden by everyone from bigger kids to adults, and returns for 2017.

The TT-R230 will retail for $4199 and arrive in dealerships beginning in November.

A great choice for beginner and intermediate riders, the TT-R230 also returns for 2017, with its YZ-inspired handling and looks, stout 223cc engine, and handy electric start. The 2017 PW50, TT-R50E, TT-R110E, TT-R125LE, and TT-R230 will each be available in Team Yamaha Blue. For more information on all the 2017 Yamaha models–including features, go to


Honda press release:  Team Honda HRC’s Cole Seely is slated to compete in the final round of the All Japan MX National Championship series, to be held at Sportsland Sugo in Mlyagi, Japan, on October 22-23. Seely will race in the IA1 class (450cc), in which his competition will include series regular Akira Narita, a factory HRC rider and 11-time Japanese National Champion, as well as MXGP veteran Kei Yamamoto. While in Japan, Seely and the team will visit Honda Racing Corporation, Honda Motorcycle R&D in Asaka, the Honda Proving Ground in Tochigi and the Honda Collection Hall at Motegi Circuit.

“I’m really excited for the opportunity to race in Japan,” Seely said. “I’ve never been anywhere overseas, so I’m just as excited to see another part of the world as I am to race and have my team there with me. It will also be a great chance to meet everyone at Honda and HRC; being a part of the Honda family has been a dream come true, so I’m looking forward to showing them my appreciation. Helping develop the new 2017 CRF450R has been going really well. It’s crazy how good it is already in the early stages, and it will just continue to get better—I can’t wait to race it! I’m looking forward to working with the crew in Japan, and I want to thank everyone at the Kumamoto factory for working so hard to get this bike out despite dealing with the damage from the April earthquake.”

“I’m really excited to see Cole racing in Japan for the first time,” said Sam Mishima, Honda Motorcycle Sports Manager. “He showed a lot of speed during the beginning of the motocross season, so hopefully he can continue that and get some good results. I’m sure he’ll also have a good time visiting the Honda facilities.”


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