These three guys made it in the motorcycle business by choosing different paths. The late Tom White (left) was a dirt track racer who suffered a badly broken arm and decided to go start WhiteBrothers while he healed up. Jody Weisel (center) went to college for nine years while working on his degrees, but he kept racing and got test rider jobs before landing at MXA. Jim O’Neal was a Pro racer who started O’Neal Racing out of the back of his van in the pits. As you can see it’s about the passion, not necessarily the path.


Dear MXA,

I am a graduating senior at the University of South Carolina, and now that I am 22, I am interested in working in the motocross industry somehow. I would love to work on the business or marketing side of a company, such as KTM, Yamaha, Kawasaki, Thor, Renthal, etc., but I do not know how to get my foot in the door. I am curious if there is advice you could provide for me as to how I can get my foot in the door.

In every issue of MXA we run a story titled “Dream Jobs.” It chronicles the personal stories of three people who work in the motorcycle industry. It tells how they got started, including how they got their first job and the steps they took to move up through the ranks. The basic story line is always that they made phone calls, sent in resumes, followed up, used the influence of people they knew and never gave up. In MXA’s experience, every aftermarket company, race team, manufacturer and clothing company is constantly on the lookout for good people. Obviously, you are geographically disadvantaged, as the majority of motorcycle manufacturers or gear companies are based in California, but every state has its own micro motocross industry that would be a good starting point.

It goes without saying that you are probably over-educated for the entry-level positions that are used as foot-in-the-door starter jobs, but to make it to the marketing or front offices, you have to start somewhere. Start on the phone and on the computer. Write a resume. Talk to people at the races, and visit as many companies as you can.


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