BEST OF JODY’S BOX: WHEN SCRUPLES INTERFERE WITH CASHING IN, IT’S TIME TO CASH OUT
By Jody Weisel
ONE LOOK AT A RIDER’S JERSEY WILL REVEAL ALL THE POSSIBLE SOURCES OF INCOME. MODERN MOTOCROSS ETHICS STATES THAT THE BIKE BELONGS TO THE FACTORY AND ONLY FACTORY-APPROVED SPONSOR DECALS CAN BE PUT ON IT. THE RIDER’S BODY, HOWEVER, BELONGS TO HIM.
“ARE YOU KIDDING!” I SAID. “TECHNOSWELL IS A JOKE. AT THE LOCAL TRACKS THEY CALL IT “BLACK MOLD.” I WOULDN’T USE TECHNOSWELL TO MAKE POPCORN, LET ALONE RUN IT IN MY ENGINE.”
“Hello,” said a voice on the other end of my phone last Saturday. “You don’t know me, but I have an offer that you can’t refuse. My name is Phil East from Grifter, Grafter & Swain Advertising. We represent Technoswell Oil. We are starting a whole new campaign for our motorcycle oil and want to know if you’d be interested in endorsing our product.”
The closest I’d ever been to a bottle of Technoswell Oil was when Jimmy Mac won a bottle during the Winter Series and his dog carried it off and buried it in the back yard.