CLASSIC MOTOCROSS PHOTOS: THE TEAM THAT BROUGHT THE LOOK BACK
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When Mitch Payton moved his race team from a local SoCal unit (David Gerig, Jeff Jennings, Steve Wiseman) to the AMA Nationals with Team Peak, Team SplitFire, Team Hot Wheels and Team Monster Energy Kawasaki, he changed the way teams were organized. Most significcntly, he ushered in a new era of team clothing—with each rider dressing the same. Team clothing had been part of the sport in the 1970s, but faded away as clothing companies began offering big bucks for factory riders to buck the team orders. Mitch brought it all back. Here, Talon Vohland and Mike Brown demonstrate Mitch’s marketing scheme.