STARTING POINT: “I was born into the motorcycle industry, as my parents owned a dealership. After I got my degree, I moved to Milan and worked for BMW. After that, I moved to Husqvarna Motorcycles where I got in touch with the offroad world, working in the marketing department and dealing with professional teams, riders and journalists.”

THE JOB: “I eventually moved back to Reggio Emilia and started a new adventure in Vertex, working with shops and learning the technology applied to high-end piston fabrication. After my learning curve expanded, I was moved to inside sales and technical assistance. I aid customers in making the best choices for the parts they need to repair or tune their engines. I love making them happy and collecting a nice sale at the same time. The best part of this job is that I learn something new every day about engines, motorcycles and technologies.”


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