fox-xlab-6130The Fox Moto-X Lab took place in a warehouse in Newport, CA. 

When Chad Reed made the switch from Shift to Fox, the talk started to happen. Was Shift going under? Or was Fox going to make a big push with the brand. Today, Fox unveiled their future, Moto-X Lab. Fox has been in the process for months developing their new cutting edge Shift gear, with Ken Rozcen will being their star rider.

fox-xlab-6036Everything was very hush hush when people arrived. This is the first thing you saw when you walked in the warehouse.

Roczen has the persona of a young Chad Reed and Jeff Emig. Edgy, flashy and cool is what Shift embodies and Kenny captures that perfectly. Plus, he is the top prospect to win this years Supercross championship. It is a win-win for Fox, Shift and Kenny.

fox-xlab-6067As you made the way around the corner, Jeff Emig’s factory KX250 sat in the darkness. This was the first hint that something big with Shift was going to happen.

fox-xlab-6044Fox history was littered in the warehouse. 

fox-xlab-6089This Suzuki RM370 dates back to when the Fox brothers still worked close together as you notice the Fox shocks.

fox-xlab-6094As DJ added to the suspense and introduced Jeff Emig to the stage to unveil the Fox Moto-X Lab project. 

fox-xlab-6072A pair of some of the original Fox boots.

fox-xlab-6104And there it is! The future of the Shift brand. It has an athletic fit with some new materials that we haven’t seen before. 

fox-xlab-6101Fox spares no expense. Kenny factory 2017 Honda CRF450 hung from the ceiling. 



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