FOX MOTO-X LAB INTRODUCES KEN ROCZEN WEARING SHIFT GEAR
When Chad Reed made the switch from Shift to Fox, the talk started to happen. Was Shift going under? Or was Fox going to make a big push with the brand. Today, Fox unveiled their future, Moto-X Lab. Fox has been in the process for months developing their new cutting edge Shift gear, with Ken Rozcen will being their star rider.
Roczen has the persona of a young Chad Reed and Jeff Emig. Edgy, flashy and cool is what Shift embodies and Kenny captures that perfectly. Plus, he is the top prospect to win this years Supercross championship. It is a win-win for Fox, Shift and Kenny.