SPY RELEASES 2006 ALLOY AND TARGA MOTOCROSS GOGGLES

All Spy Alloy goggles have been upgraded from dual density foam to the brand’s exclusive triple layer IsotronTM face foam featuring moisture-wicking Dri-ForceTM fleece. Spy’s Alloy line consists of twenty styles, eight of which are new, custom colors with coordinating straps and includes motocross legend Jeremy McGrath’s MC signature model.

Spy’s Targa goggles were previously equipped with single layer thermoformed foam. The Targa II now features dual density IsotronTM face foam with Dri-ForceTM fleece. There are eight styles in the Targa line, two of which are new colorations.

Says Spy’s Director of Product Development Dave Barton, “Our consistent research and development fueled by our pro and amateur motocross team ensures that every goggle is designed to provide the ultimate in comfort, safety, performance, and style.”

In addition to superior foam, all the goggles feature anti-fog treated, posted polycarbonate lenses and are shipping to stores now. MSRP for Alloy ranges from USD $43.95 to $67.45. MSRP for Targa II is USD $32.95.

About Spy

Spy Optic designs, develops and markets premium products for the action sports and youth lifestyle markets. Spy’s principal products, sunglasses and goggles, target the action sports market, including surfing, skateboarding, snowboarding, and motocross, and the youth lifestyle market within fashion, music, and entertainment. Spy’s innovative proprietary products utilize high-quality materials, handcrafted manufacturing processes and engineered optical lens technology to convey premium quality, contemporary style, and progressive design. Spy is a wholly owned subsidiary of Orange 21, Inc. (NASDAQ:ORNG).

Safe Harbor Statement

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: Certain statements contained in this press release are not historical facts and may be considered forward-looking statements, which are based upon a number of assumptions concerning future conditions that ultimately may prove to be inaccurate. Such forward-looking statements are subject to risks and uncertainties and may be affected by various factors that may cause actual results to differ materially from those in the forward-looking statements, including: the ability to identify and maintain qualified manufacturing partners; the ability of the company to integrate licensing arrangements without adversely affecting operations; the ability to continue to develop and produce innovative new products and introduce them in a timely manner; the ability to coordinate product development and production processes with those partners; the ability of those manufacturing partners and the company’s internal production operations to increase production volumes on raw materials and finished goods in a timely fashion in response to increasing demand and enable the company to achieve timely delivery of finished goods to its retail customers. Further information on potential risk factors that could affect Orange 21’s business and its financial results are detailed in its filings with the Securities and Exchange Commission, including its most recent quarterly report on Form 10-Q. Undue reliance should not be placed on forward-looking statements, which speak only as of the date that they are made.