DREAM JOBS: LIVING WHAT YOU LOVE

BILL BERROTH – PRESIDENT OF MOTONATION

STARTING POINT:
“Out of high school, I attended a motorcycle mechanic’s school, which led to a number of local jobs as a mechanic. This experience, mixed with good race results [two-time ISDE silver medalist], led to a job at KTM as a mechanic, which soon after turned into a management position. From there I became head of the aftermarket department at Husqvarna. I left Husky to help form Acerbis USA, where I stayed for quite some time, until we created Motonation back in 1999.”

THE JOB:
“As president of Motonation, I am ultimately responsible for all areas of the company. We distribute Sidi boots, Vemar helmets, AGV Sport apparel and Forcefield Body Armour in the USA, Canada and Mexico. I have my hands in all aspects of the company. I work hand in hand with our riders to help develop and create exceptional-quality products for our customers.”