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maxima

MOTOCROSS ACTION’S NEW PRODUCT HIT PARADE (02/11/14)

MAXIMA PRO PLUS+ ?Pro Plus+ is a 100% ester based synthetic engine oil formulated for motocross and off-road motorcycles. It is a race inspired engine oil priced for the everyday rider. Special additives increase grip on fiber clutch plates offering outstanding clutch feel and long life. Fully certified JASO MA, exceeds API SL/SJ/SH/SG. Pro Plus+ is the next generation in motorcycle engine oils.??Maxima’s Danny Massie.  $12.50/Liter? www.maximausa.com or (800) 345-8761

DREAM JOBS: HOW TO MAKE A LIVING DOING WHAT YOU LOVE (06/11/13)

STARTING POINT: ?My history in the industry has been entirely with Maxima. I?ve been here 23 years. When I was in high school, I started here as an after-school job because they were basically in my backyard, and I had ridden since I was a kid. I started working for Dick Lechien and have worked in all the different departments. I took over management from Ronnie’s dad about six years ago.? THE JOB: ?I have a lot of really good people beneath me, but have my hands in every facet of the company. I really …

MXA PERFORMANCE GUIDE 2011 SUZUKI RM-Z250

The first generation of Suzuki RM-Z250s weren?t built for the average motocross racer as far MXA is concerned. Suzuki’s original target rider was an anorexic 12-year-old who never revved his engine. The fork and shock springs were soft, and all the power was on the bottom. Thankfully, in 2010, Suzuki made tons of changes, but no one celebrated for the simple reason that nobody had the motorcycle (it was a very late release). Kudos to Suzuki for making a considerable number of changes (34 by our count) o…

MXA PERFORMANCE GUIDE TO THE 2011 KAWASAKI KX250F

For 2011, the KX250F was dethroned by the RM-Z in MX A’s 250F shootout, but make no mistake, the green machine is still a favorite among the MXA wrecking crew. Our test bike has been put through countless motos and test sessions in the search for improvements. As a result, the lock ring on the shock looks like shrapnel from a battlefield, having changed sag for test riders so many times. Each cranny on the bike has been filled with every type of dirt imaginable.  In testing, we paid extra attention…

DREAM JOBS: HOW TO MAKE A LIVING DOING WHAT YOU LOVE (12/10/11)

RON LECHIEN MAXIMA LUBRICANTS OWNER STARTING POINT: ?Professional racer was the only job I ever had, so it took me a while to get a grasp on being responsible when I first started working at Maxima. It feels good. The structure is something I needed back in the day.? THE JOB: ?I spend my time doing rider support, sports marketing and track support. I also like to help out in the warehouse and shipping department to get a feel for what’s going on out there. Rider support is a good fit for me. I came up t…

RON LECHIEN RETURNS TO PRO MOTOCROSS THIS WEEKEND

Ron Lechien warmed up for the World Vet by racing REM last weekend. Ron Lechien is widely regarded by those in the know, as being one of the most talented riders ever to swing a leg over a motocross bike. Ron’s accomplishments are many: Supercross wins, Motocross des Nations triumphs and the 1985 AMA 125 National title. Blazing speed combined with a smooth flowing style saw Ron often beating the best of the best with seeming ease. After his racing career was over Ronnie went to work at the family busine…